6 steps to create amazing clothing photography

6 steps to create amazing clothing photography

If you’re new to the world of fashion photography, get ready! There’s a lot you need to know but also plenty of excellent tools available. We’ll cover everything from why quality images are crucial to organizing the perfect photoshoot lighting and even editing software to explore.

history of clothing photography

how clothing photography started

In a broad sense and fashion, photography has existed since the mid-1800s—the first On-record publication of fashion photography Photographed by French photographer Pierre-Louise Pierson in 1856. The 288-page book contained photographs of Tuscan noblewoman Virginia Oldoini dressed in her attire for court. And this is how Countess di Castiglione was an early fashion icon. By the time of the early 1900s the early 1900s: technological advancements in printing made it possible for images to be printed on magazines. Some notable magazines from the United States – like Harper’s Bazaar and Vogue have begun to include fashion photography. In France: Lucien Vogel – the editor of Jardin of Modes and La Gazette du Bon Ton and La Gazette du Bon Ton – urged photographer Edward Steichen to take photos that promoted fashion as art. Steichen captured photos of women dressed in gowns created by Paul Poiret. This was the first step towards garments being photographed in depth to show the quality and style, in contrast to the clothes being promoted through images.

In 1905, Conde Nast bought Vogue and Vanity Fair. After this purchase, the magazines’ direction was changed to place more focus on women’s clothes.

Harper’s Bazaar and Vogue continued to lead fashion photography. This grew into an intense rivalry. Conde Nast scored big when they hired Steichen as a photographer in-house. Over the next 15 years, he helped give each of Vogue and Vanity Fair their aesthetic direction and established an elegant woman.

importance of good clothing product photography

Product images are a great deal of lifting to perform in an eco-friendly environment. They must be able to compete with the real-world shopping experience of having the ability to feel. Test. and test the quality of your products. Since any tangible testing will be not part of the purchasing experience, It is essential to have top quality and visually appealing photos of apparel for your product to be sold. Stunning product images will provide an improved user experience. Boost conversion rates. And build confidence with your clients.

user experience

As per Google, 1 out of two U.S. consumers are now purchasing most of their purchases on the internet. Naturally, it is largely due to the necessity of closing brick and mortar stores for prolonged periods during COVID-19. As we progress from COVID, it’s reasonable to believe that the online shopping habits that have developed over the past few months will continue to develop.

Internet users have come to expect certain things from the new shopping habits that are forced on them. The brand manager of Google, Bruno Delfino, says: “as consumers become more accustomed to the digital world and products because of the pandemic, they will become more adept at interfacing with advertisements and require a more satisfying user experience. This means that there are that there are no broken links. The confusing CTAs. slow pages. or websites that are desktop-only.”

The way we think about user experience is easily confined in the context of technical concerns (like those mentioned by Delfino). But the concept of user experience extends beyond stores that sell apparel products.

increase conversions

It’s no surprise that beautiful photos of your products will result in more conversions. Investing in high-quality images and video is an investment in you and your product. Your brand. And your customers. Online shopping is a risk for both you and your customer. What is ordered might not be up to the buyer’s expectations. Professional images and videos that showcase features and demonstrate the product in action will significantly boost a consumer’s confidence in the product they’re buying. This means that there are more conversions and lesser carts that are abandoned. And this is money. In. Your. pocket

build trust

Think about this scenario: you find a shirt you would like to own in an ad. You go to the company’s website to purchase the shirt, but the product images aren’t high-quality and dark. You can’t get a sense of the specifics of the shirt or get an idea of what it is. In actual appears to. Now you’re not certain you’ll get the money back if you did not like the product or the product itself turned out to be of poor quality. So you decide to leave your cart and don’t return.

On the other hand, what if the same scenario occurred, and you had crisp instead of shoddy product images. Bright. Fascinating. Colorful. and photos that show your shirt. The customer is thrilled to buy this shirt that they decided to look at other products you offer. They check out not just with the shirt but also with other items. Another T-shirt and pants! Creating trust and confidence in your customers is the most important factor in acquiring new customers and making their return and repeatedly and repeatedly. But it all begins with professional and refined images that make your first impression.

examples of clothing product photography

After we’ve explained why good images of clothing are crucial for your business, you may be wondering: what is that referring to? What can I tell whether I’m using quality or not? It’s fairly easy to tell the differences. Poor quality images are blurry. Dark. With no style. And lacking polish. Here are some examples of the best clothing photography.

high quality examples

best practices for photographing clothing products

there are several common (and not so obvious) best practices that should be considered whether you are wanting to shoot clothing as a flat lay. on a mannequin. or on a model: lighting. backdrop selection. styling. garment prep. product tracking.


When you think of shooting a photoshoot, One of the initial images that pop into your head could be a blank white background framed by an actress bouncing back and back and surrounded by massive umbrella-shaped objects. The image looks and appears expensive and impossible to achieve. Lighting is the most crucial aspect of your shoot – there’s no doubt about it – however, it doesn’t need to exceed your budget.

Here’s the biggest, not-so-secret lighting tip: natural light is great lighting. Set up your shoot near an expansive window that has natural light streaming through. It is best to position your product right towards the window with lighting striking the product by the side. This will help you prevent the lighting from getting too harsh and any shadows you may have been between windows and the product. If you’re looking for a bit more flexibility in your budget, consider hiring a lighting kit. You can find mono and flashlight kits for rental on the internet. They range in price between $70 and $200. Borrowlenses.com has kits for rent every month.


Having the ideal background for your photoshoot is an essential aspect of an effective shoot. The most effective and most simple backdrop is a plain white background. It’s a sleek look that blocks out distractions and bounces light back on your product. The white backdrop is also simple and cost-effective: hang a wrinkle-free white sheet or a clear white wall. The seamless rolls of paper are an ideal option if you’re looking for something more professional. These rolls range between $20 and $50 or more, depending on the size you’re purchasing. If you opt to use sheets or a roll, make sure you have a powerful means to secure your backdrop. you can rent a backdrop frame for as low as $20.



The enjoyable and creative element of the shoot – similar to styling – begins after you’ve gotten rid of the technical set-up. Styling is your creative set-up. It is an aspect of the photoshoot that may be neglected by those who are brand new to photography for clothing. The way you style your photo is by putting the product (and the props) in the frame. It sounds easy, but the ideal position for your product is dependent on the style of clothing you’re using and the goal of the photographs. One of the photographer’s at-home photographers recommends using a size smaller when photographing your product (or taking your product to be photographed).

“It’s important to shoot a size small.” Leigh Germy said. “Anything bigger than that can end up losing its shape or be hard to style within the frame.”

garment prep

Before you dress your shoot, before you style your shoot, make sure your outfit or products are photo-ready. This means you need to steam your clothing in order to remove wrinkles. Cleaning shoes. polishing jewelry. The camera will take pictures of preciselyhow your product appears, so it has to appear flawless. This helps you show the product in its best form and lessen the post-production effort to remove your photos (if the flaws aren’t fixed, they can be corrected in Photoshop).

product tracking

product tracking is an important step whether you are photographing your own products or sending your products off to a photographer. this can help you and the photographer understand what they are looking at while the photoshoot is happening. labeling each product with specific names gives your team a common language . the subtle differences in your products may be obvious to you but not so obvious to someone who isn’t familiar with your brand or clothing. this is also helpful in case you want to work with a specific filing structure.

ideas for clothing products

there are 7 common ways to show off your apparel in photos: flat lay. lifestyle. on a model. on a mannequin. ghost mannequins. pin board. and hanging.

flat lay

flat lay photography is exactly what it sounds like: your clothing is laying flat on a surface. the garments are styled and sometimes accompanied by props to give it an extra pop.


lifestyle images show your product within the elements of life you would expect to see them. for example: a great lifestyle shot of a hat used specifically for gardening would be showing that hat outside next to a beautiful and lush garden alongside gardening tools. lifestyle photos helps give customers an image in their minds of what life would be like using that product.

on model

paint a picture for customers of what they would look like with your product. you can show off your best features by using a model: how it fits. how it moves. how it stretches. how it can be styled. shoppers want to know what an item might look like on them and showing that item on a model similar to them where they can visualize it on themselves is the key to that customer converting.

on mannequin

using a mannequin is a great option if a model isn’t within the budget or you want a simpler image. mannequins allow you to show off your product details – like fit and shape – that flat lay images don’t. it’s a great way to bring your product to life.

essential equipment for clothing product photoshoots

photoshoots require more than just a camera and a subject. we’ve already talked about lighting and a backdrop but what else do you need? any successful shoot will have a camera. the right lense. a tripod. lighting.


any DSLR (digital single-lens reflex) camera with manual exposure and aperture settings will work – even a smartphone with a nice camera could work in a pinch. soona photographers use Canon Mark IV.


there’s a range of lenses that can be used for clothing photography: from 80mm – 200mm. soona photographers use 24mm. 35mm. 50mm. 80mm. and 100mm lenses.


a tripod is not required but highly recommended. tripods help you avoid blurry images (a mistake you can’t edit!) and helps keep that perfect framing when you want to switch out products.


we’ve already covered the importance of lighting and how you can affordably attain a lighting kit. but which kit do you need? a dual mono light kit will work perfectly and you cant rent one for $110.