Different Fashion Photography Types Explained

Different Fashion Photography Types Explained

Fashion photography is as diverse as the clothing styles we wear. Here are the various fashion photography types you should know.
Keep this list handy and you’ll soon be able to photograph models in any scenario.

Popular Fashion Genres

The style of clothing dictates the way we take photos. Every fashion category is different in terms of imagery. Let’s discover how to make images for every category.

High Fashion

A High Fashion shot of a femal model in bl;ack dress - fashion photography types

We’ve all heard about Gucci, Dior, and Chanel. Most of the content from fashion houses is made up of advertisements. They often select advertisements on platforms their wealthy customers also make use of.

It’s the reason you see their advertisements in magazines like Vogue and not in teen fashion magazines.

The majority of high-end commercials that you see are very conceptual or extremely simple. A majority of them also like full-page or double-page advertisements to catch the attention of readers.

A large portion of the printed ads for fashion and high fashion features models and actors. The inclusion of prominent celebrities enhances the appeal and the exclusivity that their brands have.

Brands with a high profile also engage well-known models to produce images for the marketing of their products. This is their way of telling people that their products must be of the highest quality in photography.

Street Fashion

A street fashion shot of a femal model posing outdoors - fashion photography types

Also called urban style, It is the opposite of haute couture. It showcases clothes that people prefer to wear every day. Unlike the fashion of high fashion, street style has an edgier look. The focus is on shirts, jackets, jeans, and other clothes people wear in urban cities.

Of course, this does not mean that a simple T-shirt and jeans are the only street style. It also comprises dresses and casual clothes that emphasize the elegance of a look without losing ease of wearing.

Street fashion has distinct designs from a variety of subcultures. Street fashionistas may opt for an edgy or grunge style. Kawaii and hip-hop-inspired Japanese styles will inspire some.

Since street fashion has many sources, it shouldn’t come as a surprise when you find it in catalogs or articles.

Alternative Fashion

An alternative fashion shot of a female model posing indoors in low light - fashion photography types

Everything that doesn’t conform to mainstream fashion falls under this category. It’s a difficult concept to define. What constitutes “alternative” today may become more popular in the coming years. Some styles that are currently accepted as mainstream include grunge, hippie, and hip-hop. However, other styles change and in and out of style, including punk and goth.

There isn’t one particular subculture that’s dominant in terms of alternative fashion. Many people are mixing and mixing various styles.

Alternative fashion doesn’t always appear in big magazines. However, photography remains an integral part of helping these trends get noticed.

It does not rely on traditional media. Instead, it relies upon alternative mediums and internet-based sources.

A very well-known website for alternative fashion is street fashion blogs. These blogs document the latest fashions as they emerge and develop in the streets.

Common Fashion Photography Styles

There are a lot of fashion styles to choose from. There are also numerous ways to photograph models and outfits. Here are some of the more common styles you will encounter on the internet or in prints.


An editorial fashion shot of a female model posing indoors in water - fashion photography types

The term is used to describe the collection of pictures spread across the pages within fashion publications. They show the extravagant lifestyle of wearing various fashion brands. In the sense that an editorial in style editorial is similar to telling a story, but using images and not through words. The first page includes the title and names of both the model and photographer. The following pages showcase the character (the model) performing various scenes.

Fashion editorials center around a specific theme. It could range from a lady strolling around Paris or one who is exploring deserts. Desert. Its primary purpose is to show outfits in various situations.

Photography for editing also typically involves multiple brands. Therefore, the photographer must be innovative when using various angles.

A typical shoot would include shots of closeups for jewelry and lengthy shots of the entire collection.

Beauty Editorial

A beauty editorial fashion shot of a female model posing in sunglasses and fur - fashion photography types

Many types of fashion photography require attire. Jewelryhairstyle, and makeup are also essential to fashion. The best method to capture these aspects is to use beauty-related editorials. Unlike an ordinary article, a beautiful one concentrates specifically on facial features and the top portion that the person is wearing. The purpose of this type of editorial is to showcase the small pieces of jewelry that the model wears. This includes earrings, rings, and other small pieces of jewelry.

In addition to the jewelry, beauty editorials can also be beneficial in showcasing the wearer’s style. Due to the camera’s closeness towards the wearer, this style allows people to take a look at the particulars on each product more closely.

Beauty editorials also focus on the model’s natural beauty. This is why it’s a great tool for the spotlight of haircuts and makeup. There are occasions where people employ it to highlight nail art.


A catalog fashion shot of a female model posing against a pink wall - fashion photography types

This kind of commercial photography is about simpleness. Its main goal is to market clothes to the general public. It is designed with a simple style to focus on the outfit. Think of catalog fashion in the same way as similar to any similar product photographs that you find in publications. The only difference here is that that there are models in the photo.

Catalog photos typically have a simple background. The most popular colors you’ll encounter include white and gray. Sometimes photographers also utilize neutral shades to help make their product shine.

Another aspect that catalog photographs have is their absence in objects. Sometimes you’ll spot a tiny object or even chairs. However, most of the time, the background is empty.

The poses on catalog images are also simpler. Models typically stand straight, ensuring that the whole clothing is visible.

Each now and then, they pose their bodies in a manner that reveals the different characteristics of the product, like zippers or pockets.


A lookbook fashion shot of a female model posing against a wall outdoors - fashion photography types

What happens if you combine catalog and photographs of lifestyle? The result is what people refer to as a lookbook.

A lookbook is a method to demonstrate to people various ways to dress. Instead of just a plain background, it usually features the actual location. This lets people visualize what they would appear like in real-life situations.

The combination of lifestyle and fashion also creates lookbooks that resemble editorials. However, the main differentiator between an editorial and the editorial format is that the stylebook doesn’t contain a narrative. It shows outfits in the same way as catalog shots.

Fashion brands typically use catalogs and lookbooks to promote their products.

Of course, a lookbook is not only for the sale of clothes. People also utilize it to showcase their work as models or photographers.

Instead of showing a single look like the typical portfolio, it showcases different designs from the same outfit.

Street Style

A street style fashion shot of a female model posing against a window outdoors - fashion photography types

Street fashion includes taking pictures of well-dressed individuals in the streets. It became a popular activity among fashion bloggers during the early 2000s. Street fashion photos usually look similar to regular photographs or paparazzi photos. Certain photographers want people to pose. Others take pictures when the moment is happening.

What distinguishes it from other types of fashion photography is the spontaneity it brings to its shoots. In everyday situations, street-style photographers do not make a plan for their shoots in advance. Instead, they search for people to photograph constantly and solicit their permission for photos.

Today, popular magazines like Vogue have a street-style section within their magazine. Along with regular people, they also contain several famous people inside and out of gala events.

People love it due to its relatability. Even if you’re just a normal person, you’ll have the possibility of being photographed when you’re dressed in a stylish outfit.


The Outfit Day

This style of photography is popular with bloggers and influencers. It isn’t a fashion blog like other styles that are on the list. It’s an individual’s fashion diary.

O.O.T.D. is a fantastic method to produce articles for online platforms and blogs about fashion. A lot of socialites and celebrities are doing it. However, the majority of people who participate in this activity are not professional fashionistas.

It is a simple method of documenting clothing. The majority of images that follow this style have simple backgrounds like street scenes or walls in bedrooms. It’s also typical to see photos that were taken using smartphones rather than professionals.

The clothes in O.O.T.D.s typically belong to the person wearing them. Most of the time, they’re a mix of brands that reflect the person’s unique design. The thrift store find is typical.

As a rule, O.O.T.D.s are personal rather than commercial. However, some people also utilize the technique for marketing. There are occasions when brands sponsor bloggers to promote certain products.


You don’t need to select one style of photography in the field of fashion photography. Many successful photographers are adept at shooting both catalog and editorial.

Learn about all the fashion photography styles included within this article to become an experienced lensman.

Please look at our articles on taking a fashion shoot or shooting photos with dark and dark portraits the next time!